Pocket Recommendations in Firefox FAQ

Starting with Firefox 66, we are launching a new study in New Tab where we will be exploring improvements to the Pocket experience, including different layouts and more topical content.

Click here to learn more ›

What is Pocket? Why am I seeing Pocket Recommendations on my new tab page?

Pocket is a part of the Mozilla family, like Firefox. Pocket makes it easy to discover high quality content that’s worthy of your attention and to save content so you can return to it when you have the time.

Pocket and Mozilla both share a passion for protecting the openness of the web and creating a content platform built around trust and privacy. That’s why we worked with Firefox to put Pocket Recommendations on your new tab page. These recommendations give you direct access to the best content on the web, curated by Pocket’s 30+ million users.  

How does Pocket make Recommendations?

Please note: Personalized Recommendations are still being tested and aren’t enabled for everyone. If you’re not in the test group, recommendations on your new tab will come from a general list of the best of stories on the web.

Pocket Recommendations are personalized just for you and are based on your browsing behavior in Firefox.

If you’d like to know more, here are the specifics:

  • If the “Recommended by Pocket” feature is enabled, Pocket will send a list of the best stories on the web to Firefox every day.
  • With each story, Pocket also sends a list of related websites that, when visited, signal likely interest in the story.
  • Your Firefox browser compares your browsing history with the list of related websites to sort and filter through each day’s stories and recommend the ones that are most likely to interest you.
  • Important Note: Neither Mozilla nor Pocket receives a copy of your browser history. The entire process of sorting and filtering which stories you should see happens locally in your copy of Firefox.

Okay, so you don’t collect my browser history. What information is collected, and what control do I have over what’s shared?

When you use Firefox, Mozilla by default collects technical and interaction data. You can read about the data we collect and how you can choose what you share in the Firefox Privacy Notice.

If your Firefox is configured to share this technical and interaction data with Mozilla, when Recommendations from Pocket are displayed on your new tab, we collect information about how many times they appear and whether or not you interact with them. However, this information is not associated with any of the other technical and interaction information about you or your copy of Firefox. Learn more about the data we collect.

If I opt out of data collection, can I still see personalized recommendations from Pocket?

Yes! Because our personalization works without sending your data to Mozilla or Pocket, Pocket stories will still be personalized even if you opt out of data collection in Firefox preferences.

I don’t like a specific Pocket recommendation. What should I do?

If you don’t like an article that was recommended by Pocket, you can dismiss it from the menu that appears when you select the ●●● button at the top right corner of the tile. If you are sharing Technical and Interaction data with Mozilla, then this will also help Pocket improve our recommendations.

Can I hide all Pocket Recommendations on my new tab?

If you prefer to not see Pocket Recommendations, you can hide them. Here’s how:

  1. Select the New Tab Preferences gear icon at the top right corner of your new tab page
  2. Uncheck Recommended by Pocket

I’ve noticed that some recommendations have a “Sponsored” label. How are these different from other recommendations?

From time to time, the occasional sponsored story may appear as a recommendation from Pocket. These stories will always be clearly marked, and you have control over whether they’re shown on your new tab page.

Your privacy is of the utmost important to us. The same data policies outlined above apply to sponsored recommendations in the same way. Except for an aggregated total count of impressions and clicks that a particular item receives, sponsors do not receive any additional data from Pocket or Mozilla.

If you prefer to not see a sponsored story in your new tab, you can easily dismiss it after you select the ●●● button.  You can also permanently opt out of viewing sponsored stories by following these instructions:

  1. Select the New Tab Preferences gear icon at the top right corner of your new tab page
  2. Uncheck “Show Sponsored Stories”. Note: If you do not see this checkbox, you have not been included in our sponsored stories experiment and they will not appear in your new tab.

I’ve noticed that some Sponsored recommendations load a different URL first before going to the article. What’s happening?

Some sponsored stories will link to DoubleClick or Bitly first before taking you to the article. This allows a sponsor to verify that the number of clicks on their story are accurately reported.

These 3rd parties see/receive no data unless a story is clicked on. Except for an aggregated total count of impressions and clicks that a particular item receives, sponsors do not receive any additional data from Pocket or Mozilla.

Some browser extensions might pause the page from loading to make you aware that this is happening. If you would still like to visit the page, you can typically click through or temporarily disable blocking this type of link.

Are Recommendations from Pocket available in my country?

Pocket Recommendations are available for users located in the United States, Canada, and Germany. If you’re interested in seeing recommendations in your country, please let us know!

Still need help? Contact Pocket Support Contact Pocket Support