Pocket Sponsored Content FAQ
You may see the occasional sponsored post in Pocket. We started this initiative back in February 2016, and it helps ensure that we can continue to improve Pocket. For information on how we’re approaching sponsored content at Pocket, please read our original announcement.
I’m not a fan of sponsored posts. Can I stop them from appearing in Pocket?
If you would rather not see sponsored posts in Pocket, Pocket Premium is an excellent option for you. In addition to delivering an ad-free experience, it includes additional features and powerful functionality. Click here to learn all about Pocket Premium.
I’m a Premium user, will I see sponsored content?
No. You will never see sponsored content within Pocket's apps or Pocket Hits emails. Thank you for your support!
Will sponsored content be automatically saved to my List?
No. We are working to find the most natural place to suggest sponsored content, which may include showing them to you while you are browsing the list of things you have saved. However in that case, the item is just being shown to you temporarily and is not a permanent part of your list unless you choose to save it.
Will sponsors be able to see what I’ve saved, my activity within Pocket, or any personally identifiable data? What about usage of Device IDs?
Absolutely not. Your privacy and data is something we will always fiercely protect.
When using iOS or Android, Pocket may share your Device ID with third-parties in connection to advertising campaigns, and you have the option of opting out of Device ID sharing. Here is some additional information about Device IDs and helpful information about opting out.
Will I have control over what sponsored posts I’m shown?
If you see a sponsored post you’re not a fan of, you can hide it and give us feedback on what we could do to make it a better experience. If you’d like to remove sponsored content altogether, we encourage you to consider upgrading to Pocket Premium, where you’ll never see a sponsored post as long as you subscribe.
Will I be able to tell the difference between a sponsored post and other items in my List or Discover feed?
Yes. Sponsored posts are clearly marked to differentiate them from other items in your List or Discover feed.
How do you decide which sponsors to work with?
We vet each sponsor before deciding to work with them.
We routinely reject sponsors whose content we feel isn't a good fit for us - either because it's not worth a user's time or attention, or too niche a subject to connect with a meaningful audience.
We also have editorial guidelines in place to prevent any sponsor from promoting content that is illegal, deceptive, or violates Mozilla's Community Participation Guidelines.
Why does Pocket need to have sponsored content if it already offers Pocket Premium subscriptions?
Pocket Premium is and continues to be an incredible way for our users to support Pocket and also gain access to advanced features and functionality within the app. However, Pocket Premium is just one part of our business and sponsored content helps keep the core experience available to as many of our users as possible.
Where can I ask more questions or provide feedback?
Our door is always open and we’d love to hear from you. Please click here to get in touch.